Friendly Advice on How to Start a Farmers Market

If you would of told me that I would be managing a farmers market a year ago I would of thought you were crazy. The opportunity arose quite suddenly to be the manager of our local farmers market. I am no expert on how to run a farmers market, but the following are important concepts to consider when you are thinking of starting a farmers market for your community or taking over one as a manager.

Before you even begin to formulate your location, vendors, layout, marketing strategies you need to have a board of directors. This board will be the governing entity of your market. You will need people who are experienced in urban planning, business, the agricultural scene, and active with your community. It is also a good idea to talk to other farmers markets; how did they start their market? What advice do they have? Would they be willing to help you? Once you have your board members selected, you need to come up with a mission for your market. What do you stand for? What do you want your community to gain by your presence?

You can’t have a farmers market without vendors. The type of vendor for your market really depends on your location. Here in Asheville, artisan vendors don’t do great. Produce vendors those are the vendors you want. You need to make sure that they are not all selling the same crops. Variety is key. At our market we have five produce vendors. They all have different items for sale. With the new craze of food trucks, it would be a great idea to recruit one or many for your market. My market is a smaller farmers market and I found that it’s best to try to reach out to food trucks that are just starting out. The ones that have been around for a longer period of time may consider your market – if it’s on the small scale or just starting up – a waste of their time because they may not make what they would consider to be a good profit for their time.

Marketing is a deal. Based off data the best way to market is using social media; Facebook, Twitter, Instagram,etc. These are valuable assets to any business. You can also use Google Business to let people know about your market. Social media posts are free, which is great when you are just starting out. Once you get your market sustainable cash flow, you can look into boosting posts on Facebook and Twitter. Both Facebook and Twitter offer you to set your advertising budget which allows for less stress; once your budget has been spent the advertising stops until you reset it. Another great idea is to partner up with local businesses that are willing to promote your market using their social media. From my experience going and talking to local restaurants, breweries, kitchen supply stores that do food demos are all great prospects.

Location! Location! Location! This is very important to farmers markets. Last year my market was behind a church in their parking lot. There was no road visibility. We lacked new customers due to no visibility. During the off season we worked diligently to find a new location that was more visible, had walk ability, as well as good parking. We are now partnering with a local business to use their parking lot which has road visibility, parking as well as walk ability for our neighborhood. This move was a win-win for everyone involved. Our customers are now their customers, and their customers are now our customers.

If you want to start your own farmers market here are some resources to consider reviewing before starting the process. There is a course you can take through the Farmers Market Federation of NY, Cornell University Cooperative Extension of Broome County and SUNY Cobleskill and funded by NYS’s Fresh Connect Program. This program costs $200, after taking the certification course you will be a certified Farmers Market Manager. It is an online course. I plan on taking it in the near future. Another great resource is ASAP. They have a section dedicated to how to become a farmers market manager with Powerpoint slides, PDF’s on farmers market rules and regulations. The best part is that this is a free resource.

Resources:

http://www.nyfarmersmarket.com/fmm-pro-suny-farmers-market-managers-certification-program

http://www.asapconnections.org

Know How Internet Marketing Will Benefit You in Your Travel Business

Tourism is one of the leading and best ever mounting commercial ventures with travel being one of its prime and most crucial sectors. Basically, without the quick development of the travel business, tourism would not have turned into the world’s most dynamic industry. Likewise, innovation, particularly online marketing is the way to high achievement.

In the event that you are hoping to fire up a travel organization, it is critical that you are fruitful with your marking and advertising online and by word of mouth. Since the travel industry is bloodthirsty, it is essential to have an appealing logo and something critical. Actually, the travel business is one of the earliest that went on the web.

The nature of the business was in an ideal world reasonable to go on the web. Since travel has a couple of topographical limits, the handiness of e-tickets, checking-in on the web, the capacity to book inns on the web, contact traveler associations on the web, and so forth have been conceivable because of the continuous development of online marketing.

The other super benefits of online marketing are presented below:

Long Term Marketing

The outcome of online marketing is long lasting and enduring when contrasted with other marketing programs. On the off chance that a business utilizes SEO services utilizing proper keywords then it will be in top page in web crawlers for a while or more. Online can turn into a web sensation through an article, email, video, sound, and so forth advertising effort on the web, permitting individuals to peruse or discover the information from videos, articles for a drawn out stretch of time. A few cases of marketing videos that have gone viral include that for IKEA.

Wider Audience

Online marketing offers almost prompt access to potential customers by spreading the word about a product, service, or a new company. It offers the advertiser or entrepreneurs to attain an expansive number of targeted customers, or individuals, all in all, covering bulky geographical regions, or the world. Online marketing is financially savvy in light of the fact that there are no logistics costs, rents for office spaces, pay rates and/or commissions for deals groups, and so on involved in it. Internet marketing can drive a great deal of traffic to travel sites, change over clients in a flash.

Upgrade Your Business Online

Online marketing is swapping or contending with traditional business marketing these days in all business areas. Still in this era of high-tech, numerous entrepreneurs or organizations do their business by direct marketing, professional listings, business directory, radio commercials, and so forth. Satellite-based multi-stations TV is an extremely well known and one of the best media for business advancement. However, nowadays online marketing has ended up a standout amongst the most imperative apparatuses for business advancements, particularly in the hotel business, travel industry, the Insurance business, and so on.

Target Your Audience

Picking the privilege keywords can be precarious when running internet marketing to get sought results from web search tools. Vacationer administrators, hotels, travel organizations, airlines, and so forth organizations or companies need to post engaging content that will keep their guest perusing and turn over them into deals. On the off chance that you are focusing on imminent clients from everywhere throughout the globe, then ensure you set up advertisements focusing on the dialect of your targeted individuals. For instance, you can pick the dialect of advertisements or even your content to be translated into the one that they talk.

Connect With the Global Audience

Web advertising has several paybacks over traditional business marketing. In Internet marketing, you can target your customer from the local area to everywhere throughout the world. You can reach the million of the customer through internet marketing. In internet marketing all over the globe is your commercial center. So more will be market coverage and more will be odds of getting the new customer for your business.

Cost Effective

Internet marketing is financially effective in comparison to other existing marketing campaigns. Indeed, even you can utilize Internet marketing for your business without spending any cash by creating the articles about your business, online networking advertising, and so on. In view of this, it is viewed as the least expensive medium for business advancement. One of the profits of the web marketing is client following. You can track the client effectively, you can think about their purchasing practices and different details on your site.

Relevant Information

The pace of technology is changing so quick that individuals are likewise turning out to be more tech savvy. More and more people are swinging to the Internet searching for information, products, and services consistently. Information is a vast service people are continuously searching for to empower them to take a choice on voyaging, travel plans, and other related information. At the point when a business goes online, it can achieve market sections on a worldwide scale. Accordingly, internet advertising helps you in extending your business around the world.

You may have your own opinion about the benefits that your travel industry or any of you individuals view in your daily life. Be cool to share with me. Hope to hear from you.

Digital Marketing Lessons From Yoda, Luke, Princess Leia & Han Solo

Marketing inspiration can be gleaned from many sources, and in this case, we look to the famed characters of Star Wars to help us on our way. Let’s review a few pithy quotes from likes of Han Solo, Princess Leia and the great and wise Yoda, and see how they might apply to digital marketing.

LESSONS FROM HAN SOLO

“Punch it.” Take your content to the next level, make it relevant and continually review and refine. In other words, punch up your content!

“Look, I ain’t in this for your revolution, and I’m not in it for you, princess. I expect to be well paid. I’m in it for the money.” Though most organizations are in it for the profit, the goal of many digital marketing campaigns is to establish credibility and to build an online rapport. This is especially true for considered purchase items. So… focus on educating and helping first, and selling second.

“Great, kid. Don’t get cocky.” If your business is growing nicely, now is the time to invest in new ideas, technologies and resources to continue that growth. Don’t get cocky and think that you can continue to sell and market the same way you did a few years ago (or more).

“Hokey religions and ancient weapons are no match for a good blaster at your side, kid.” Old school thinking may not appeal to your progressively younger buyers. Innovate and stay ahead of the curve. That said, we never want to use an email “blaster” mentality. Always follow email marketing opt-in best practices.

“Traveling through hyperspace ain’t like dusting crops, farm boy.” Email marketing to thousands of prospects list is a giant leap from a modest list of a few hundred. Keep this in mind when creating new, aggressive email marketing initiatives.

“Great shot kid, that was one in a million.” Any given campaign can prove to be a home run, but consistent, educational campaigns should be the goal for every business.

“Laugh it up, Fuzz ball.” It’s great to have fun with your marketing initiatives, but many B2B businesses should err on the side of professionalism with educational and relevant content. Explaining the origin of Foosball, or the best recipe for New England clam chowder in your business blog is unlikely the best way to engage your audience.

LESSONS FROM YODA

“Patience you must have, my young Padawan.” Marketing, including digital marketing, takes time and patience. Execute, Measure, Refine. Execute, Measure, Refine. There is no substitute for an experienced digital marketing professional. Don’t trust your digital marketing to a novice or treat it as a part time job to be completed by a salesperson, producer or account manager when and if they have time.

“Mmm. Lost a planet, Master Obi-Wan has. How embarrassing.” Though it must be very embarrassing to lose a planet, forgetting to include a working call to action link can be embarrassing too! Double check all your links before launching campaigns.

“You must unlearn what you have learned.” Just because something has worked in the past doesn’t mean you should continuing doing it in the future. Sometimes you need to step back and assess marketing initiatives, even if they’ve been successful in prior years and for many years.

LESSONS FROM LUKE SKYWALKER

“It’s not impossible. I used to shoot womprats with my T16 back home.” Laser like focus can be invaluable for marketing campaigns. Defining a target market, determining a buyer persona, creating a prospect scorecard and ensuring that your company has a robust prospect list are all crucial to effective and efficient marketing. Whether you’re targeting womprats or trucking executives, make sure you have the data and methodology in place when embarking on your next campaign.

I’m Luke Skywalker. I’m here to rescue you.” Are some of your marketing initiatives going so poorly they need to be rescued? How are you determining which plans need to be rescues versus those that need to be jettisoned? Marketing initiatives need to be reviewed on a regular basis, and culled when they are beyond rescue.

“I am a Jedi, like my father before me.” My father founded this company, so I’m going to run it the way he did. As companies transition from fathers to sons and daughters, there are important elements to keep, and many to throw away. When it comes to marketing, look at what has produced recent ROI, and look at innovative approaches for future ROI. A simple example might be the website your father (Jedi or otherwise) created ten years ago. It might have been great then, but the time has come and gone to create a new, mobile responsive website.

LESSONS FROM LUKE DARTH VADER

The force is strong with this one.” Once you earn a positive digital reputation, the force will be strong with your company, and can remain strong with high quality content and consistent communication.

“It is your destiny. Join me, and together we can rule the galaxy as father and son.” Though ruling the galaxy may be beyond the scope of your business, you can dramatically increase your book of business with innovative marketing initiatives, leading edge tools and the talent to execute them. Considering outsourcing certain marketing initiatives to compliment any missing in house staffing or skills. Outsourcing can be a more effective solution than internal staffing for many organizations, especially smaller businesses.

LESSONS FROM PRINCESS LEIA

“Help me Obi-wan Kenobi, you’re my only hope.” Though marketing can often be daunting for many companies, particularly small businesses, it’s not as hopeless as it might initially seem. And there usually isn’t just one silver bullet that will solve a problem(s), but rather many options which can provide successful outcomes. When initiatives are going poorly, start with the basics such as market, profile, persona, delivery options, etc. Use A/B split testing (or multivariate split testing) to better optimize messaging and calls to action.

“Aren’t you a little short for a storm trooper?” Just because your budget is small doesn’t mean it can’t be effective. For example, leverage less expensive tools and platforms to expand reach. Use LinkedIn long form publishing as opposed to paid press releases. Cross pollinate your digital content by using free or inexpensive social media platforms. Small businesses and startups can use sweat equity when they have insufficient capital available.

“I have a bad feeling about this.” Well this one seemed quite obvious. If you don’t have a good feeling about your marketing campaign or initiative, think out of the box (or “poke the box”) and try something new. How about whiteboard videos, or a social media based referral program, infographics for digital content, on demand webinars, a new app, or pod casts. There are so many tools and technologies available today, there is something for companies both small and large.

LESSONS FROM OBI-WAN

Strike me down, and I will become more powerful than you could possibly imagine.” If at first you don’t succeed, measure, refine (or overhaul), and execute. Repeat!

Marketing inspiration can be gleaned from both traditional and innovative sources. Businesses need to embrace innovative marketing ideas and new technologies. And if your business is looking to “punch it” when it comes to marketing, you may wish to consider outsourcing some or all digital marketing to a professional and proficient marketing agency.